There’s opportunity out there

Here’s what I believe:
You really can be who you want to be
You really can work where you want to work
You really can be with the person of your dreams

You just have to figure out what you can offer in order to get those things.

Everyone lives in a wii.fm world. wii.fm is the radio station that plays only music that you want to hear. It only plays commercials that you are interested in. wii.fm stands for what’s in it for me

That’s something I learned in sales and marketing. I could have the greatest new product in the world that has all sorts of great features, but no one is going to buy if they don’t get anything from it.

Let’s say I’ve invented a new pen. The pen has a feature that makes ink flow more evenly than your normal pen. Big deal right? You’re not convinced to switch from your blue bic. But what if I told you that the easy ink flow feature means that your writing will be faster, easier, less smears, and your handwriting will look better and your essays will get better grades.

Pretty persuasive, right?

That’s marketing and sales right there. And guess what. That’s exactly what you’ve go to do with yourself.

I’m sick of hearing about the economy and occupying streets and all of that crap. There are jobs out there. There is money to be made.

I think that my generation has become complacent and comfortable in the IDEA that a degree means a job. That’s definitely what I thought when I first got into college. For a few fields, that may be the case, but overall it isn’t.

So here’s the solution: Learn how to pitch yourself to companies as though you were some sort of new software package or some other product. What can you bring to the table? What skills do you have THAT THEY NEED? How can you help fill the void in their business?

Personally, I want to be a writer for an ad company. A big one. I want my words to be heard all over the world. And I want to get paid handsomely for it. I also want to innovate and be written about in textbooks. I want to be so good that people want to teach my strategies to future students. I’m going to have a definitive SKILLSET that I can market to future employers. I am going to pitch MY specific product.

Do you think they are going to go with Joe Blow who graduated with a degree and was involved with a few organizations?

Or Rod Waynick, professional copywriter with a portfolio of sample work done for paid clients?

That’s what I thought. You’ve got to build your product and your brand. It’s never too early to start, so start now.

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